The Marketing Table, Inspiration For Growth

We give you the tools to inspire Strategic Thinking

Workshops for a maximum of 20 people

The Workshop Style

• It’s informal and informative.
• It won’t be more than 2 hours in length.
• We concentrate on one important topic at a time, which can be anything from branding to metrics and modelling.
• We challenge you with worksheets and show you with examples.
• You’ll love the discussions.
• And we have tea and coffee...

What You Gain

You will leave with the tools & the knowledge - the challenge is then for you to implement these learnings into your daily business planning. The workshops also provide networking opportunities in a defined setting allowing sharing of ideas, problems and solutions.

The Cost & Timing

Our Workshops run throughout the year – please go to Book A Seat for full details. Workshops at this level will not exceed €50 per session. Keep an eye out for the complimentary workshops that we offer as part of our Giving Back initiative.

We work directly with you to create your strategic path

And we can achieve that using different approaches.

Advise Programmes

We bring our workshop model to the next level by layering in a series of one to one advisory sessions, making the programmes longer and more intensive and devising a strategy specifically for your business. Each of these advisory sessions will produce a strategic action plan for you to follow.

Strategy Clinic

If time is critical, our Strategy Clinics tackle the specific challenges you face that need immediate attention. We work through the issues to develop a deep understanding of your business, analyse your challenges and devise solutions. Each clinic will produce a strategic action plan for you to follow.

What You Gain

The workshops will give you the knowledge of what to do while the individual advisory sessions will tackle and start to solve your specific business issues immediately

The Strategy clinics have an immediate effect. By focusing on the most pressing issues that you face right now, we work with you to address those issues and help you move forward before the end of the session.

The Cost and Timing

Our Advise Programmes, including the advisory sessions run throughout the year and can vary in length depending on the course content – please go to Book A Seat for full details and costs. Programmes at this level of intensity range from €250 upwards.

Strategy Clinics are €250 per clinic, €500 per half day clinic and €950 for full day clinics – these can be booked at any time that suits you. Please go to Book A Seat for full details.

We create and deliver your strategies for you

We know that in many businesses, having a marketing department is a luxury and a cost that cannot be borne. Or due to time pressures and other demands on you, it’s almost impossible to instigate the changes that will drive your business forward. The Marketing Table can operate as your marketing department, delivering on a project by project basis that evolves into an entire strategy for your company.

What We Deliver

Because each business situation is unique, it’s impossible to list all the strategies we have delivered. But here’s an example of what we’ve done for an existing B2B client company who are over 15 years in business and want to emerge out of stagnation. By working through the process with us they were assured of a cohesive plan that impacted all areas of their business and gave them the best opportunity for growth.

Step 1

We helped them redefine their Vision for the next 5 years.

Step 2

We created the Strategy to achieve that vision, identifying key milestones for them along the way.

Step 3

We researched their customers and their staff to clarify how they are seen internally and externally in the marketplace and defined how they need to be seen going forward.

Step 4

We identified new markets and built a profile for the new target customer.

Step 5

We re-positioned their Brand and developed a new positioning statement which reflected their new vision.

Step 6

We helped them re-structure the internal organisational model and establish a clear company ethos for current and future staff.

Step 7

We developed their new website including full content development, design, project management and SEO.

Step 8

We created a Social Media strategy to support the new positioning and target the new market segments. Full training was provided on maximising effectiveness and management of chosen social media.

Step 9

We developed a full marketing campaign for their internal marketing resource to deliver, including brochure re-development, trade activity calendar and campaign to raise industry awareness.

Step 10

We established key metrics by which each of the marketing activities can be assessed and evaluated.

What You Gain

You will get an objective eye cast over your business and clarity in our analysis. You will get an actionable strategy created and delivered for you so you can achieve your vision. You will get our knowledge and our experience working directly for you. You will get results.

The Cost and Timing

Each project costing is broken down into modules. This way you can clearly see what we propose to deliver at each stage, allowing you to decide what suits you in terms of budget and timing.